CONCEPT DESIGN - LABORATORY (Partizione A)
Academic year and teacher
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- Versione italiana
- Academic year
- 2021/2022
- Teacher
- SABINA BETTI
- Credits
- 13
- Didactic period
- Primo Semestre
- SSD
- ICAR/13
Training objectives
- Knowledge and understanding:
Ability to analyze, understand and interpret the brief.
Knowledge of methodology and techniques for defining the objectives of a design project.
Understanding of the implications of a productive, technological-constructive, functional, formal and use nature, and of the relationships that a product establishes with industry and the market.
Knowledge of methodology and techniques for the development of conceptual hypotheses (CONCEPT DESIGN) related to specific project briefs.
Knowledge of methodology and techniques for finalizing a conceptual project into a definitive project, and understanding of its implications in the production process and on product quality.
Ability to synthesize the overall idea in all its aspects in a single paper. Prerequisites
- ability to apply knowledge and understanding
Through the application of the skills acquired in the training course in the area of ¿¿industrial design, the student must be able to:
Define and articulate forms both in the graphic-visual project and in the spatial one of objects, artifacts, interfaces and environments at every scale.
Selecting and integrating theoretical and technical contributions from different disciplines, transferring knowledge and applying them to the design project.
Analyze the context of use and the types of users of a specific product, analyze needs and requirements and define a coherent project brief.
Conduct a product analysis and evaluate the performance characteristics of the products and their responsiveness of a project brief.
Develop different Concept Designs, or conceptual projects that interpret functional, production and market requirements and the needs of users through different configurations, selecting and modifying them on the basis of the feedback received. Course programme
- What is the relationship between form, material, and production technology? How is an object thought out, constructed, and produced? How can a necessary function be improved? How can we make the best use of the technologies "at hand"?
Approaching the profession of designer means learning to know materials, to perceive their weight, their resistance, their vocation, to understand how they can be worked and through which processes we arrive at the finished product. It means learning how to build the objects we think and, above all, to think in function of the production processes; it means confronting ourselves with technical experts in order to arrive at the optimal solution.
The artisan workshop, the manufacture, the small enterprise of our territory offer a valid formative experience in this direction. Proceeding according to the method of the designer, the students, divided into groups, will identify and contact an artisan workshop, or small-medium manufacturing company in their area that works one or more of the following materials: wood, metal, stone, ceramics, glass, leather, plastics, rubber, cardboard, vegetable fibers, etc.. Didactic methods
Learning assessment procedures
Reference texts
- Bruno Munari, ‘’Da cosa nasce cosa’’, 1981 (Bari, Laterza Editore, 2017, pp. 385).
Enzo Mari, ‘’Autoprogettazione?’’, 1974 (Mantova, Edizioni Corraini, 2010, pp. 61)
Sacchetti Valerio – Il Design in tasca, Editrice Compositori, 2010
Morrison Jasper, Fukasawa Naoto – Super Normal. Sensation of the Ordinary, Lars Müller Publishers, 2007
Clivio Franco – Hidden Forms, Skira, 2014
Falcinelli Riccardo – Critica portatile al visula design, Torino, Einaudi 2014
Carmi Elio - Branding. Una visione design oriented, Milano, Fausto Lupetti, 2009
Frutiger Adrian, Segni e simboli. Disegno, progetto e significato, Roma, Stampa Alternativa, 1998.
Vignelli Massimo, Vignelli Canon. http://www.vignelli.com/canon.pdf
Ulteriori indicazioni sui titoli e materiali di approfondimento verranno forniti durante le lezioni tematiche introduttive.
