CONCEPT DESIGN - LABORATORY (Partizione A)
Academic year and teacher
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- Versione italiana
- Academic year
- 2022/2023
- Teacher
- SABINA BETTI
- Credits
- 13
- Didactic period
- Primo Semestre
- SSD
- ICAR/13
Training objectives
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Partizione Studenti: Partizione A
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Modulo: 27432 - DESIGN DI PRODOTTO
Knowledge and understanding:
Ability to analyze, understand and interpret the brief.
Knowledge of methodology and techniques for defining the objectives of a design project.
Understanding of the implications of a productive, technological-constructive, functional, formal and use nature, and of the relationships that a product establishes with industry and the market.
Knowledge of methodology and techniques for the development of conceptual hypotheses (CONCEPT DESIGN) related to specific project briefs.
Knowledge of methodology and techniques for finalizing a conceptual project into a definitive project, and understanding of its implications in the production process and on product quality.
Ability to synthesize the overall idea in all its aspects in a single paper.
Modulo: 53935 - GRAPHIC DESIGN
Knowledge and understanding:
Ability to analyze, understand and interpret the brief.
Knowledge of methodology and techniques for defining the objectives of a design project.
Understanding of the implications of a productive, technological-constructive, functional, formal and use nature, and of the relationships that a product establishes with industry and the market.
Knowledge of methodology and techniques for the development of conceptual hypotheses (CONCEPT DESIGN) related to specific project briefs.
Knowledge of methodology and techniques for finalizing a conceptual project into a definitive project, and understanding of its implications in the production process and on product quality.
Ability to synthesize the overall idea in all its aspects in a single paper.
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Partizione Studenti: Partizione B
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Modulo: 27432 - DESIGN DI PRODOTTO
knowledge and understanding:
Ability to analyze, understand and interpret the brief.
Knowledge of methodology and techniques for defining the objectives of a design project.
Understanding of the implications of a productive, technological-constructive, functional, formal and use nature, and of the relationships that a product establishes with industry and the market.
Knowledge of methodology and techniques for the development of conceptual hypotheses (CONCEPT DESIGN) related to specific project briefs.
Knowledge of methodology and techniques for finalizing a conceptual project into a definitive project, and understanding of its implications in the production process and on product quality.
Ability to synthesize the overall idea in all its aspects in a single paper.
Modulo: 53935 - GRAPHIC DESIGN
knowledge and understanding:
Ability to analyze, understand and interpret the brief.
Knowledge of methodology and techniques for defining the objectives of a design project.
Understanding of the implications of a productive, technological-constructive, functional, formal and use nature, and of the relationships that a product establishes with industry and the market.
Knowledge of methodology and techniques for the development of conceptual hypotheses (CONCEPT DESIGN) related to specific project briefs.
Knowledge of methodology and techniques for finalizing a conceptual project into a definitive project, and understanding of its implications in the production process and on product quality.
Ability to synthesize the overall idea in all its aspects in a single paper. Prerequisites
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Partizione Studenti: Partizione A
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Modulo: 27432 - DESIGN DI PRODOTTO
ability to apply knowledge and understanding
Through the application of the skills acquired in the training course in the area of ¿¿industrial design, the student must be able to:
Define and articulate forms both in the graphic-visual project and in the spatial one of objects, artifacts, interfaces and environments at every scale.
Selecting and integrating theoretical and technical contributions from different disciplines, transferring knowledge and applying them to the design project.
Analyze the context of use and the types of users of a specific product, analyze needs and requirements and define a coherent project brief.
Conduct a product analysis and evaluate the performance characteristics of the products and their responsiveness of a project brief.
Develop different Concept Designs, or conceptual projects that interpret functional, production and market requirements and the needs of users through different configurations, selecting and modifying them on the basis of the feedback received.
Modulo: 53935 - GRAPHIC DESIGN
ability to apply knowledge and understanding
Through the application of the skills acquired in the training course in the area of ¿¿industrial design, the student must be able to:
Define and articulate forms both in the graphic-visual project and in the spatial one of objects, artifacts, interfaces and environments at every scale.
Selecting and integrating theoretical and technical contributions from different disciplines, transferring knowledge and applying them to the design project.
Analyze the context of use and the types of users of a specific product, analyze needs and requirements and define a coherent project brief.
Conduct a product analysis and evaluate the performance characteristics of the products and their responsiveness of a project brief.
Develop different Concept Designs, or conceptual projects that interpret functional, production and market requirements and the needs of users through different configurations, selecting and modifying them on the basis of the feedback received.
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Partizione Studenti: Partizione B
------------------------------------------------------------
Modulo: 27432 - DESIGN DI PRODOTTO
ability to apply knowledge and understanding
Through the application of the skills acquired in the training course in the area of ¿¿industrial design, the student must be able to:
Define and articulate forms both in the graphic-visual project and in the spatial one of objects, artifacts, interfaces and environments at every scale.
Selecting and integrating theoretical and technical contributions from different disciplines, transferring knowledge and applying them to the design project.
Analyze the context of use and the types of users of a specific product, analyze needs and requirements and define a coherent project brief.
Conduct a product analysis and evaluate the performance characteristics of the products and their responsiveness of a project brief.
Develop different Concept Designs, or conceptual projects that interpret functional, production and market requirements and the needs of users through different configurations, selecting and modifying them on the basis of the feedback received.
Modulo: 53935 - GRAPHIC DESIGN
ability to apply knowledge and understanding
Through the application of the skills acquired in the training course in the area of ¿¿industrial design, the student must be able to:
Define and articulate forms both in the graphic-visual project and in the spatial one of objects, artifacts, interfaces and environments at every scale.
Selecting and integrating theoretical and technical contributions from different disciplines, transferring knowledge and applying them to the design project.
Analyze the context of use and the types of users of a specific product, analyze needs and requirements and define a coherent project brief.
Conduct a product analysis and evaluate the performance characteristics of the products and their responsiveness of a project brief.
Develop different Concept Designs, or conceptual projects that interpret functional, production and market requirements and the needs of users through different configurations, selecting and modifying them on the basis of the feedback received. Course programme
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Partizione Studenti: Partizione A
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Modulo: 27432 - DESIGN DI PRODOTTO
What is the relationship between form, material, and production technology? How is an object thought out, constructed, and produced? How can a necessary function be improved? How can we make the best use of the technologies "at hand"?
Approaching the profession of designer means learning to know materials, to perceive their weight, their resistance, their vocation, to understand how they can be worked and through which processes we arrive at the finished product. It means learning how to build the objects we think and, above all, to think in function of the production processes; it means confronting ourselves with technical experts in order to arrive at the optimal solution.
The artisan workshop, the manufacture, the small enterprise of our territory offer a valid formative experience in this direction. Proceeding according to the method of the designer, the students, divided into groups, will identify and contact an artisan workshop, or small-medium manufacturing company in their area that works one or more of the following materials: wood, metal, stone, ceramics, glass, leather, plastics, rubber, cardboard, vegetable fibers, etc..
Modulo: 53935 - GRAPHIC DESIGN
What is the relationship between form, material, and production technology? How is an object thought out, constructed, and produced? How can a necessary function be improved? How can we make the best use of the technologies "at hand"?
Approaching the profession of designer means learning to know materials, to perceive their weight, their resistance, their vocation, to understand how they can be worked and through which processes we arrive at the finished product. It means learning how to build the objects we think and, above all, to think in function of the production processes; it means confronting ourselves with technical experts in order to arrive at the optimal solution.
The artisan workshop, the manufacture, the small enterprise of our territory offer a valid formative experience in this direction. Proceeding according to the method of the designer, the students, divided into groups, will identify and contact an artisan workshop, or small-medium manufacturing company in their area that works one or more of the following materials: wood, metal, stone, ceramics, glass, leather, plastics, rubber, cardboard, vegetable fibers, etc..
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Partizione Studenti: Partizione B
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Modulo: 27432 - DESIGN DI PRODOTTO
The general theme of the 2021-22 Concept Design Laboratory will focus on a design reflection around furniture elements designed for different contexts and on the relationship that these furnishings are able to establish with users, with the needs of the body and soul.
During the lockdown, the theme of self-design re-emerged with an unexpected and widespread enthusiasm and creativity. It is Enzo Mari's dream of 1974 - to restore operational power to ordinary people - which became reality in times of need.
'Self-design' is the theme of this year, a call for action launched by the UNIFE Concept Design Laboratory, which asks students to design "instructions for making an object".
A tribute to 'Proposal for a self-design', the 1974 exhibition, in which Enzo Mari radically outlined the controversy against a market that flattened people's critical capacity. In that exhibition, which was essentially an original 1: 1 scale instruction manual for simple and easily made furniture, Mari tried to restore operational power to ordinary people. The autonomy of doing synonymous with freedom. “Each of us designs every day, when he is forced to make decisions, even the seemingly trivial ones” writes the designer in “25 ways to drive a nail”. And he continues: "Humanity has evolved by designing what was essential to it, from the amygdala to the tools to light the fire, to the structures of language".
Modulo: 53935 - GRAPHIC DESIGN
The general theme of the 2021-22 Concept Design Laboratory will focus on a design reflection around furniture elements designed for different contexts and on the relationship that these furnishings are able to establish with users, with the needs of the body and soul.
During the lockdown, the theme of self-design re-emerged with an unexpected and widespread enthusiasm and creativity. It is Enzo Mari's dream of 1974 - to restore operational power to ordinary people - which became reality in times of need.
'Self-design' is the theme of this year, a call for action launched by the UNIFE Concept Design Laboratory, which asks students to design "instructions for making an object".
A tribute to 'Proposal for a self-design', the 1974 exhibition, in which Enzo Mari radically outlined the controversy against a market that flattened people's critical capacity. In that exhibition, which was essentially an original 1: 1 scale instruction manual for simple and easily made furniture, Mari tried to restore operational power to ordinary people. The autonomy of doing synonymous with freedom. “Each of us designs every day, when he is forced to make decisions, even the seemingly trivial ones” writes the designer in “25 ways to drive a nail”. And he continues: "Humanity has evolved by designing what was essential to it, from the amygdala to the tools to light the fire, to the structures of language". Didactic methods
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Partizione Studenti: Partizione A
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Modulo: 27432 - DESIGN DI PRODOTTO
The teaching activity of both modules will consist of lectures, preparatory exercises and a final examination.
The lectures will aim to provide students with technical and analytical tools for problem-solving in the area of conceptualisation and project genesis, for the correct presentation of works, as well as the acquisition of awareness of market strategies related to the business world. Guests from the world of the profession, culture and business will be invited to provide first-hand accounts of the various facets of the project system.
Various case studies will be presented and critically analysed.
The teaching methodology will make use of the following tools:
- Ex-tempore classroom exercises, individual or group, using mixed techniques (freehand drawing; digital image processing; short texts) for the representation of design ideas;
- Realisation of physical scale models as a tool for studying the form of products;
- Use of digital tools in a critical manner where required by individual projects.
Digital shared folders on the Google Drive platform will be used for the exchange of teaching materials, the sharing modalities of which will be specified during the course.
The Graphic design module flanks the Product Design module, first providing a space for research and reflection on the general themes of visual communication and then developing an integrated pathway to concept development. Graphic design ranges from the development of tools to support the conception and development of the project to the realisation of visual artefacts for the communication and presentation of the results.
Modulo: 53935 - GRAPHIC DESIGN
The teaching activity of both modules will consist of lectures, preparatory exercises and a final examination.
The lectures will aim to provide students with technical and analytical tools for problem-solving in the area of conceptualisation and project genesis, for the correct presentation of works, as well as the acquisition of awareness of market strategies related to the business world. Guests from the world of the profession, culture and business will be invited to provide first-hand accounts of the various facets of the project system.
Various case studies will be presented and critically analysed.
The teaching methodology will make use of the following tools:
- Ex-tempore classroom exercises, individual or group, using mixed techniques (freehand drawing; digital image processing; short texts) for the representation of design ideas;
- Realisation of physical scale models as a tool for studying the form of products;
- Use of digital tools in a critical manner where required by individual projects.
Digital shared folders on the Google Drive platform will be used for the exchange of teaching materials, the sharing modalities of which will be specified during the course.
The Graphic design module flanks the Product Design module, first providing a space for research and reflection on the general themes of visual communication and then developing an integrated pathway to concept development. Graphic design ranges from the development of tools to support the conception and development of the project to the realisation of visual artefacts for the communication and presentation of the results.
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Partizione Studenti: Partizione B
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Modulo: 27432 - DESIGN DI PRODOTTO
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Modulo: 53935 - GRAPHIC DESIGN
-- Learning assessment procedures
Reference texts
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Partizione Studenti: Partizione A
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Modulo: 27432 - DESIGN DI PRODOTTO
Munari Bruno - Da cosa nasce cosa, Laterza, 2010
Morrison Jasper, Fukasawa Naoto – Super Normal. Sensation of the Ordinary, Lars Müller Publishers, 2007
Enzo Mari, Autoprogettazione, Corraini
A.Bassi, Design anonimo in italia, Electa
D.Scodeller, Design spontaneo, Tracce di progettualità diffusa
Clivio Franco – Hidden Forms, Skira, 2014
Falcinelli Riccardo – Critica portatile al visula design, Torino, Einaudi 2014
Carmi Elio - Branding. Una visione design oriented, Milano, Fausto Lupetti, 2009
Frutiger Adrian, Segni e simboli. Disegno, progetto e significato, Roma, Stampa Alternativa, 1998.
Vignelli Massimo, Vignelli Canon. http://www.vignelli.com/canon.pdf
A. Shaughnessy, How to be a Graphic Designer, Without Losing Your Soul, Lawrence King Press
Modulo: 53935 - GRAPHIC DESIGN
Munari Bruno - Da cosa nasce cosa, Laterza, 2010
Morrison Jasper, Fukasawa Naoto – Super Normal. Sensation of the Ordinary, Lars Müller Publishers, 2007
Enzo Mari, Autoprogettazione, Corraini
A.Bassi, Design anonimo in italia, Electa
D.Scodeller, Design spontaneo, Tracce di progettualità diffusa
Clivio Franco – Hidden Forms, Skira, 2014
Falcinelli Riccardo – Critica portatile al visula design, Torino, Einaudi 2014
Carmi Elio - Branding. Una visione design oriented, Milano, Fausto Lupetti, 2009
Frutiger Adrian, Segni e simboli. Disegno, progetto e significato, Roma, Stampa Alternativa, 1998.
Vignelli Massimo, Vignelli Canon. http://www.vignelli.com/canon.pdf
A. Shaughnessy, How to be a Graphic Designer, Without Losing Your Soul, Lawrence King Press
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Partizione Studenti: Partizione B
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Modulo: 27432 - DESIGN DI PRODOTTO
Munari Bruno - From what comes what, Laterza, 2010
Morrison Jasper, Fukasawa Naoto - Super Normal. Sensation of the Ordinary, Lars Müller Publishers, 2007
Enzo Mari, Self-design, Corraini
A.Bassi, Anonymous design in Italy, Electa
D.Scodeller, Spontaneous design, Traces of widespread design
Clivio Franco - Hidden Forms, Skira, 2014
Falcinelli Riccardo - Portable critic at visula design, Turin, Einaudi 2014
Carmi Elio - Branding. A design oriented vision, Milan, Fausto Lupetti, 2009
Frutiger Adrian, Signs and Symbols. Drawing, project and meaning, Rome, Alternative Press, 1998.
Vignelli Massimo, Vignelli Canon. http://www.vignelli.com/canon.pdf
A. Shaughnessy, How to be a Graphic Designer, Without Losing Your Soul, Lawrence King Press
Further information on qualifications and in-depth materials will be provided during the introductory thematic lessons.
Modulo: 53935 - GRAPHIC DESIGN
Munari Bruno - From what comes what, Laterza, 2010
Morrison Jasper, Fukasawa Naoto - Super Normal. Sensation of the Ordinary, Lars Müller Publishers, 2007
Enzo Mari, Self-design, Corraini
A.Bassi, Anonymous design in Italy, Electa
D.Scodeller, Spontaneous design, Traces of widespread design
Clivio Franco - Hidden Forms, Skira, 2014
Falcinelli Riccardo - Portable critic at visula design, Turin, Einaudi 2014
Carmi Elio - Branding. A design oriented vision, Milan, Fausto Lupetti, 2009
Frutiger Adrian, Signs and Symbols. Drawing, project and meaning, Rome, Alternative Press, 1998.
Vignelli Massimo, Vignelli Canon. http://www.vignelli.com/canon.pdf
A. Shaughnessy, How to be a Graphic Designer, Without Losing Your Soul, Lawrence King Press
Further information on qualifications and in-depth materials will be provided during the introductory thematic lessons.
