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Academic year
Didactic period
Primo Semestre

Training objectives

The course is divided into two modules with educational and training objectives:
- understand in-depth course concepts related to strategy, as well as the theoretical and methodological perspectives necessary for decision-making processes aimed at developing an excellent organization, an innovative business, and a positive relationship with stakeholders and with the environment in which business systems operate;
- understand and interpret the characteristic elements and issues related to systems of management and business processes;
- create analytical tools for the firm, its competitive environment, and the evaluation of operating results;
- provide useful concepts and tools required for effective management of enterprises, analyzing different models and case studies useful to understand how a company creates value;
- understand the issues related to the choice ofmanagement sytems and processes (technical, industrial, commercial, administrative and financial).
The knowledge and understanding of these issues will allow the student to acquire the relevant skills needed to work as a “Project Technician,” an expert who can develop different aspects of integration between product design and technological/ production processes at technical offices, research and development of enterprises, and professional design and consulting firms.
The students will acquire knowledge about design methodologies, planning, and management decision-making in order to initiate, structure, modify and evaluate the management systems found in effective and efficient companies. They will also gain the relevant skills to support decision-making and strategic analysis through the use of management tools and predictive models.
The student will be able to demonstrate knowledge and understanding of these topics and to identify the main factors that drive the choice to adopt certain organizational structures, business strategies and management decisions (financial statements / budget / business plan ).
The course will provide the students with the skills to support product planning and design aspects, integrating them with the methods of the commercial and strategic marketing planning. In this way the technical and design aspects will be related to industrial production patterns and students gain the ability to grasp the emerging needs of the consumer and the market.
At the end of the course, students will be able to carry out an analysis of the business idea and to identify the elements that would create competitive advantage for companies, and consequently to generate value.


There are no special prerequisites. A knowledge of the most popular software packages is desirable. An attitude of teamwork and discussion is a very important element for the course.

Course programme

Each of the two modules is divided in 24 teaching hours (3 credits) for a total of 48 hours (6 CFU ). The class is characterized by strong interaction between teachers and students and by practical business experience through specific workshops.
The module of STRATEGIA DI IMPRESA will present the main concepts of corporate strategy, stressing the most relevant interdisciplinary references.
It will highlight the crucial strategic analysis and decision-making aspects, and all the elements that support the decisive choices in the life cycle and development of an enterprise. The key topics that will be developed are:
-the concept of value according to various interpretations: market, economic, social and territorial;
-the business model of a company and its various components: business idea, technology and organization, products and markets, business areas, competition analysis, globalization;
-competitive processes and leadership: economies of scale, the use of resources, strategic resources like knowledge and innovation, communication and branding, advantages and competitive analysis;
-growth and development strategies: acquisitions, mergers and joint ventures; strategic planning for business and production restructuring.
Part of the module will be dedicated to analyzing case studies. In particular, it will include some exercises based on the use of management methodologies to support the decision-making and strategic planning processes: PEST analysis and SWOT analysis.
Students will be engaged in the development of strategic business analysis within several industrial sectors.

The module of GESTIONE DI IMPRESA will cover different business realities through the analysis of key concepts relating to :
- Strategic considerations
- Organizational decisions
- Management processes
- Financial management
- Human resources management.
Analyzing these concepts will allow the student to understand how a company creates value. Students will be able to understand the enterprise system, a concept that evolves very fast and relates to organizational models.
To do this students will have the opportunity to compare several companies, each with different organizational choices, products and managerial styles. Analysis of practical case studies will also provide important opportunities to understand the logic that governs the organizational structure of a company and support its development.
Project works will be organized, and they will provide an opportunity to compare the logic, methods, managerial features and different business cultures. During the projet works students will learn the business structure and meet with managers issues.
At the end of every task there will be a discussion of the relevant issues, a discussion with the others students, and the professor’s analysis.
The students are asked to participate in the case studies proposed in class through analysis and groupwork, papers and discussions.

Didactic methods

The course will aim to integrate the theoretical part of strategy with the empirical one. The class will be enriched by study and business case discussions, group presentations, corporate presentations, and workshops at industrial companies. Class participation will constitute an important part of the final evaluation.

Learning assessment procedures

The goal of the exam consist to verify the level of achievement of the learning objectives and the results. The final exam will be in written form, with open questions aimed at evaluating the level of knowledge of the topics covered during the course, and questions related to case analysis and organizational problem-solving.
A part of the final evaluation will be linked to papers papers submitted during class.

Reference texts

In addition to the indicated books, additional materials will be recommended to help gain a deeper understanding of the topics covered in lectures and workshops. These will be made available as electronic extracts.

U. Bertelè, Strategia, Milano, Egea, 2013.
M. Cavallo, Progettare e promuovere e-services, Milano, Angeli, 2016.
R. M. Grant, L’analisi strategica per le decisioni aziendali, Bologna, Il Mulino, 2016.

A. Tunisini, T. Pencarelli, L. Ferrucci, Economia e management delle imprese, Milano, Hoepli, 2014. Le parti da preparare verranno indicate a lezione.
Silvestro Ugo Bernardi, Il controllo di Gestione, Milano, De Vecchi Ed., 2010.
Luigi Ferrara, Che cosa è e come si legge il bilancio, Milano, Gruppo 24ore, 2010.
Antonello Bove, Il Business Plan, Milano, Hoepli, 2012.
Gary Pisano, Producing Prosperity, Boston MA, Harvard Business Review Press, 2012.