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ECONOMICS AND BUSINESS MANAGEMENT

Academic year and teacher
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Versione italiana
Academic year
2022/2023
Teacher
DOMENICO BERDICCHIA
Credits
6
Didactic period
Primo Semestre
SSD
SECS-P/06

Training objectives

The student learns:
- organization's design principles
- principles of coordination
- characteristics of the organizational structures
- Motivational Theories for Human Resource Management
- Competencies Theories for Human Resource Management

The skills are referred to:
- draw a company organization chart
- recognize the distinctive elements of a structure
- distinguish the main forms of motivation and their applications in personnel management practices
- analyze competency-based personnel management practices

Prerequisites

None

Course programme

Module: Company Structure, human resource management
- the organization's design
- specialization by input and output
- coordination between organizational units
- simple organizational forms
- the entrepreneurial form
- the artisan form: standardization
- mutual adaptation
- the hierarchical-functional forms
- the creation of company functions
- hierarchical coordination
- standardization and role of the technostructure
- the divisional forms
- the main variants of the divisional form
- coordination in the divisional forms
- the motivation theories
- from motivations to competences

Module: Business Strategy and Marketing
- the protection of inventions,
- the protection of the brand,
- sources of innovation,
- technological curves,
- definition of notion of economic specialisation and division of labour (economies of scale, vertical and horizontal integrations and globalisation of market),
- definition of the notions of exchange, sector, market and of the different market typologies,
- the aims of academic and firm spin offs
- definition of the marketing concept and of the strategies towards the market,
- the variables to segment the market,
- the market analysis
- the relevance of client orientation and the analysis of consumers purchasing behaviour,
- marketing planning and analysis of competition,
- marketing strategies in relation with the marketing mix elements: Price, Product, Place and Promotion,
- the product life cycle

Module: Financial Accounting
The phases of company life; business dynamics; the subjects involved; the system of management operations
- The dynamics of values connected to the various management operations
- The accounting tools and the logic of the double entry recognition technique
- The accounting representation of the dynamics of values
- The accounting representation of the financing transaction, in the initiation and repayment phase; risk capital and credit capital.
- The accounting representation of the investment operations: current and multi-year factors of production; the different settlement possibilities.
- The technical-economic transformation as an internal operation: reasons and consequence of the "book entry gap"
- The accounting representation of the divestment transaction and the various settlement options
- The summary statements: Balance Sheet and Income Statement
- The effects of the different classes of transactions in the summary statements
- The closing of the balance sheet and the need for adjustment operations
- The main accounting settlement operations
- The recognition and allocation of the result for the year
- The logical-accounting meaning of the various balance sheet aggregates
- Practical applications and insights

Didactic methods

Theoretical lectures

Learning assessment procedures

the exam is written in multiple-answer form. The exam aims at testing the level of achievement of the learning objectives as indicated above. To pass the exam the student must obtain a minimum score of 18 out of 30

Reference texts

1) Economia e Gestione Aziendale (AA 2019-2020), texts collected by Ramaciotti L. and Berdicchia D., McGraw-Hill. ISBN 978-13-074-6144-2

Further material:
Lectures' slides, video lectures