APPLIED ECONOMICS
Academic year and teacher
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- Versione italiana
- Academic year
- 2021/2022
- Teacher
- LAURA RAMACIOTTI
- Credits
- 6
- Curriculum
- MORFO-FUNZIONALE
- Didactic period
- Primo Semestre
- SSD
- SECS-P/06
Training objectives
- The student learns:
- the different forms of market ,
- strategies to use in order to maximise profitability and efficiency while minimising costs,
- what a balance sheet is and its purposes,
- what an intellectual property and property right is
- what a business plan is and its purposes
- organization's design principles
- principles of coordination
- characteristics of the organizational structures
- Motivational Theories for Human Resource Management
- Competencies Theories for Human Resource Management
The skills are referred to:
- identify the best strategies in order to maximise profitability and efficiency while minimising costs,
- understand a balance sheet and assess the profitability of a product,
- protect an invention selecting the best form of protection
- redact a businss plan in order to apply for funding
- draw a company organization chart
- recognize the distinctive elements of a structure
- distinguish the main forms of motivation and their applications in personnel management practices
- analyze competency-based personnel management practices Prerequisites
- None
Course programme
- First part
- the protection of inventions,
- the protection of the brand,
- the creation of a business plan,
- sources of innovation,
- technological curves,
- definition of notion of economic specialisation and division of labour (economies of scale, vertical and horizontal integrations and globalisation of market),
- definition of the notions of exchange, sector, market and of the different market typologies,
- the aims of academic and firm spin offs,
- objectives of the balance sheet: how to read it
Second part
- definition of the marketing concept and of the strategies towards the market,
- the variables to segment the market,
- the market analysis
- the relevance of client orientation and the analysis of consumers purchasing behaviour,
- marketing planning and analysis of competition,
- marketing strategies in relation with the marketing mix elements: Price, Product, Place and Promotion,
- the product life cycle
Third part
- the organization's design
- specialization by input and output
- coordination between organizational units
- simple organizational forms
- the entrepreneurial form
- the artisan form: standardization
- mutual adaptation
- the hierarchical-functional forms
- the creation of company functions
- hierarchical coordination
- standardization and role of the technostructure
- the divisional forms
- the main variants of the divisional form
- coordination in the divisional forms
- the motivation theories
- from motivations to competences Didactic methods
- Theoretical lectures.
Learning assessment procedures
- the exam is written in multiple-answer form. The exam aims at testing the level of achievement of the learning objectives as indicated above. To pass the exam the student must obtain a minimum score of 18 out of 30
Reference texts
- 1) Economia e Gestione Aziendale (AA 2019-2020), texts collected by Ramaciotti L. and Berdicchia D., McGraw-Hill. ISBN 978-13-074-6144-2
Further material:
Lectures' slides
