NEW MEDIA LANGUAGES AND CODES
Academic year and teacher
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- Versione italiana
- Academic year
- 2022/2023
- Teacher
- ANNALISA CATTANI
- Credits
- 6
- Curriculum
- Comunicazione della cultura e delle arti
- Didactic period
- Primo Semestre
- SSD
- SPS/08
Training objectives
- Following the spread of new media, the perspectives and tools with which traditional media have been analyzed and interpreted change. The course will address these changes with an approach that combines the analysis and practice of new technologies with the study of critical tools useful for understanding social transformations.
The aim is to provide students with the basic skills for analysis and evaluation and New Media through an approach that is both theoretical and applied at the same time.
The peculiar characteristics of the Web as a new space / environment of the human relationship will be illustrated
The course will highlight the opportunities and modalities as linguistic, technological and social devices, while at the same time social risks and criticalities will also be underlined with a specific reference to the individual and social consequences of the new forms of abuse perpetrated through social networks. Prerequisites
- There is no specific prerequisite
Course programme
- The course will open with a detailed analysis of the evolution of new media highlighting the relationships within the international socio-cultural context. Later, instead, the technological and communicative characteristics of the new media will be analyzed, comparing them with traditional media. A corpus of examples will then be analyzed to satisfy the two pathways of study related to the subject. In this regard we will try to adopt an interpretative method that can identify the contents and narrative dynamics that have changed profoundly with the advent of these new active two-way communication vehicles. In particular, the concepts of experience, participation, training, information and entertainment will be highlighted.
Didactic methods
- The course will consist of lectures with examples of analysis, illustration and listening to visual and audiovisual examples. The applicative nature of the course strongly suggests its frequency. At the end of the course a power point will be distributed with the materials used in the lesson. For the oral exam, attending students will have the two mandatory texts, while non-attending students, in addition to the two mandatory texts, will have a text to choose from the recommended reading in the bibliography.
Learning assessment procedures
- Oral exam
Reference texts
- Mandatory texts for attending and non-attending students:
Cattani Annalisa, Pubblicità e Retorica, Milano, Lupetti, 2009 CAPITOLI 2-4-6-7
Arcagni Simone, Storytelling digitale. Le nuove produzioni 4.0, Milano, Louiss, 2021
For non-attending students, an additional text to be chosen from the following:
Boccia Artieri Giovanni (et al.), Fenomenologia dei social network. Presenza, relazioni e consumi mediali degli italiani online, Milano, Guerini, 2017
Boyd Danah, Its complicated. La vita sociale degli adolescenti sul web, Roma, Castelvecchi, 2014
Buffardi Annalisa, De Kerckhove Derrik, Il sapere digitale. Pensiero ipertestuale e conoscenza connettiva, Liguori, Napoli 2011.
De Rosa Rosanna, Cittadini digitali. L'agire politico al tempo dei social media, Santarcangelo di Romagna, Maggioli, 2014
Jenkins Henry, Ford Sam, Green Joshua, Spreadable media. I media tra condivisione, circolazione, partecipazione, Santarcangelo di Romagna, Maggioli, 2013.
Lisiero Umberto, News (paper) revolution. L'informazione online al tempo dei social network, Bologna, Lupetti, 2012
Lupton Deborah, Sociologia digitale, Milano, Pearson, 2018
Manovich Lev, Software culture, Milano, Olivares, 2015 CAPITOLI 1-4-5
Messina Mario, From Mad Milano to Mad Man (La storia di un Pubblicitario Italiano a New York), Milano, Lupetti, 2016.
Paccagnella Luciano, Vellar Agnese, Vivere online. Identità, relazioni, conoscenza, Bologna, il Mulino, 2016
Pagnotta Fausto (a cura di), Ecologia della Rete. Per una sostenibilità delle relazioni online, Trento, Erickson, 2018
