DESIGN
Academic year and teacher
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- Versione italiana
- Academic year
- 2022/2023
- Teacher
- VERONICA DAL BUONO
- Credits
- 6
- Didactic period
- Secondo Semestre
- SSD
- ICAR/13
Training objectives
- The Design course offers an educational path aimed at the students' acquisition of theoretical knowledge, methodologies and operational tools for the design of graphical and communicative artefacts.
The course aims to introduce the basic elements of graphic design, visual perception and editorial graphics - lettering from movable type to digital fonts, grids and layout of visual elements (text and image), printing ... - finalized to the design and prototyping of artifacts relating to an editorial series. Prerequisites
- The Design studio does not require specific prerequisites, such as software proficiency, but it stimulates the acquisition of good design thinking and handicraft drawing skills using basic materials (such as paper and cardboard). Of course, interest and commitment to the subject are essential enrolment requirements.
Course programme
- Areas of theoretical reflection and practical exercise of the course are the themes relating to Communication Design: elements of the history of visual communication (from the earliest forms of writing to contemporary typography) as well as practical aspects that make possible the design of editorial artefacts: typefaces, text composition, text and image relation.
Students are required to develop skills in processing the characteristics of individual artefacts - material (the media) and intangible (the contents). The student-designer will in fact be called upon to play the role of author of the research contents (authorial texts and research / selection of images on the theme attributed by the teacher) and, at the same time, of graphic design, of the container (editorial artifact, in the form as much as in construction materials). Didactic methods
- The teaching activity is divided into theoretical lectures dedicated to the themes of the history of visual and graphic communication together with the tools of the editorial project. There will be an exercise activity - entrusted at the start and verified in the middle of the path in the research contents - which will flow into a final "editorial" exercise by the students, divided into macro working groups (6 components) and related subgroups (working couples on a theme).
The didactic method of the Laboratory is open, proposing a constant comparison between students and teachers during the lesson hours, in the moments of revision of the exercise and of the final project.
The course will have a communication channel in the Classroom to which everyone must be enrolled from the start of the course, whether you are an attending student or a "non-attending" student.
A series of video lessons will be shared for "non-attending" students.
"Non-attending" students are invited to communicate this to the teacher from the start of the course to agree on the methods of verification.
They will be able to choose whether to carry out the graphic tutorial in any case by joining in groups or individually; stop at the research phase or also propose the graphic-editorial version; study the texts and take an oral question. Learning assessment procedures
- The course (a.y. 2022-23) provides, for students who choose to carry out the exercise, two phases of practical activity: a first called "research", aimed at preparing the contents for carrying out the exam exercise and a second phase of "graphic editing" and final layout.
The evaluation of the final exercise will be based on criteria such as quality of research content, quality of visual representation, compliance with guidelines, punctuality of delivery.
Profit exam assessment.
The final exam consists in verifying and the level of achievement of the previously specified training objectives.
The oral exam, for groups that have carried out the exercise, will focus on the discussion and evaluation of the project itself, as proof of the graphic and typographic culture gained.
Non-attending students who have chosen not to carry out the exercise, will have an interview and questioning on the main topics to be addressed during the lessons.
More details on the development of the project will be specified at the start and during the course. Reference texts
- Daniele Baroni, Maurizio Vitta, Storia del design grafico, Milano, Longanesi, 2007, pp. 335.
Gavin Ambrose, Paul Harris, Il manuale del graphic design. Progettazione e produzione, Bologna, Zanichelli, 2009, pp. 191.
Gavin Ambrose, Paul Harris, Il libro del layout, Bologna, Zanichelli, 2009, pp. 232.
Ellen Lupton, Caratteri, testo, gabbia. Guida critica alla progettazione grafica, Bologna, Zanichelli, 2010.
Giorgio Camuffo, Mario Piazza, Carlo Vinti (a cura di), TDM5: Grafica Italiana, Corraini Edizioni, 2012.
Riccardo Falcinelli, Critica portatile al visual design, Torino, Einaudi, 2014.
Franco Achilli, Fare grafica editoriale, Firenze, Editrice Bibligorafica, 2018, pp. 175.
