BUSINESS MANAGEMENT
Academic year and teacher
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- Versione italiana
- Academic year
- 2015/2016
- Teacher
- MIRCO CONTRI
- Credits
- 6
- Curriculum
- INDUSTRIALE
- Didactic period
- Secondo Semestre
- SSD
- SECS-P/07
Training objectives
- Equip the students basic knowledge of economic markets, in order to set strategies and models of business organization, integrating them with the ability to set a modern compute and assess the costs of processing and costs (both variable / direct full) of the products, quantities essential in order to formulate strategies in terms of price or managerial choices.
Prerequisites
- No prerequisites required, although it is advised to have the fundamentals of economics.
Course programme
- The macroeconomic cycle. The way out of the period of stagnation
Forms of market monopoly, oligopoly, free competition
The model of Porter''s competitive forces of the market and the subsequent expansion of Rispoli
Birth of a project. The time to market and the steps to go through before the industrialization
The life cycle of products
The matrix of the Boston Consulting Group
Strategies for the search for competitive advantage: cost leadership, differentiation, real, perceived differentiation, focusing
Corporate vision through the value chain of Porter
Competitive advantages of type "hard" and "soft"
Product innovation and process
Use of technology as a source of competitive advantage. Rate of diffusion of technology, continuous and discontinuous technology, technology leadership.
Sustainability of competitive advantage
Advantages and disadvantages of pioneering
The constraints to the growth of businesses. Economies of scale internal type and external type.
The sale of technology licenses
The motivations for investment. Tangible and intangible investments. Investments discretionary and mandatory.
The methods for investment decisions. Average return, payback period (even in the updated version), IRR and NPV. Pros and cons of each of the four methods analyzed
Production Planning Companies MTS,ATO,MTO,PTO,ETO
The budget process based on sales or production
The relationships with the different types of suppliers
The process of evaluation of suppliers
The matrix of Kralijc
Corporate resources and value creation
Test for the determination of strategic resources
Types of crisis and austerity measures
The graph mathematical model of the break-even point
The strategic evolution of the Japanese economy since the war and strategies based on the time factor
Strategic mistakes. Didactic methods
- Lectures with case analysis teaching real.
Tutorial on the valuation of investments. Learning assessment procedures
- For students attending two written partial tests, followed upon successful completion of both an oral test, that increase the final grade of the written tests .
For students not attending a written exam on the whole program followed by an oral test , incremental of the written test. Reference texts
- Lecture notes prepared by the teacher through email richiedibili
Recommended text: FONTANA, CAROLI - ECONOMICS AND BUSINESS MANAGEMENT 4th edition. Publisher McGraw Hill
