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Academic year
Didactic period
Secondo Semestre

Training objectives

Design Management for Innovation Studio aims to provide the student with knowledge and skills, methods and tools for scenario and market analysis. This course will focus on the evaluation of innovative projects and investments, the definition of a strategy for the management of innovative products and services and in the knowledge field that allows the relationship with organizations and structures that guide the market.
The course is articulated in different modules:
“Integrated design” aims to prepare students to plan new methodologies and skills through which the Design is intended as a tool for defining and managing a company's innovation strategies and processes, whether it offers products or services or an integrated set of both. Through the application of different methods for understanding the market (from a social, economic, cultural point of view), the processes and the business organization, the student learns the basics for the design of the innovation strategy of a product, service or of the same management of the company.
“Design Validation” aims to provide students with tools for validating innovative projects. It introduces to a basic knowledge of Additive Construction Techniques, analyzing the potential for the construction of conceptual, functional and technological prototypes. The module also includes the basics of Design for Manufacturing, namely how a product can be designed to allow a simple and cost-effective production phase.
“Design Evaluation” provides the student an economic framework within which to value and analyses a project/investment. The course aims to provide knowledge and critical skills concerning the initial costs, manufacturing costs and revenues. The module will introduce the business plan modeling cost, revenues and times.
Through the development of the content of the module, the student learns principles, models of analysis and economic evaluation of innovation projects, new products, and investments in contexts characterized by high level of uncertainty.
“Innovation Management” The aim of the course is to provide understandings of the economic and managerial variables that influence the management of enterprises’ technological innovation processes. The student can learn the principles, models, organizational aspects that characterize the management of innovation projects and the development of new products in the markets. The course will deepen analytical tools to understand the competitive advantage and the role of innovation, strategies and organizational strength associated with it.
_Project evaluation, Budgeting, Pricing and cost management, Program management, Risk analysis methods and techniques.
_Methodologies and techniques for integrated design of products and services.
_Market and scenario analysis techniques, strategy definition and marketing, statistics for project development
_Outline the strategic framework in which product and service innovation must be manufactured through system analysis and scenario analysis.
_Select, elaborate and finalize methods, strategies, and tools to improve the competitiveness and efficiency of the supply of manufacturing, service and integrated industries through a multidisciplinary approach based on system contexts and scenarios understanding,
_Manage the innovation processes of products and services for obtaining economic and industrial outcomes, while respecting environmental and social sustainability
Develop product or process innovation in line with the requirements of productivity, durability, functionality, and costs in the innovation process.


No presequisites are required.

Course programme

The course is structured as a study, research and project path aimed at understanding and experimenting tools and methodologies for defining the objectives of product or service innovation.
The studio lectures are coordinated by the professor of “Integrated design”, in collaboration with the other professors, to ensure a fruitful interaction between the disciplines and to avoid overlapping of the different topics.
The course is structured in 150 hours, divided into lectures, groups’ workshops and project works.

The course is divided in 4 modules:
• “Integrated design” (60 hours)
• “Design validation” (30 hours)
• “Design evaluation” (30 hours)
• “Innovation management” (30 hours)
Main contents of the modules:
“Integrated design” (60 hours)
with lectures and project work developed within the workshops of the Studio. Students will work on a case study the application of the content illustrated during the theoretical part.

The main topic of the course is: Design, digital humanities, cultural heritage and download design.
The briefing is to create value for an existing furniture design company, through the design of physical and digital tools conceived to enhance the company's history, memory and archives with attention to the themes of connectivity and open design. The focus will be on the design of products, systems and services.

”Design validation” (30 hours)
18 hours of lectures and 12 of project work.
• Additive Techniques: Basic Principles, Innovative Potential.
• Processes and materials for the realization of conceptual, functional and technological prototypes: Binder Jetting, Material Jetting, Material Extrusion, Photopolymerization, Powder Bed Fusion.
• Design for Manufacturing: Basics of Major Production Processes, Design Guidelines.

“Design evaluation” (30 hours)
15 of lectures and 15 hours of project work.

• Market analysis: Consumer/demand Needs and Competitors analysis
• Evaluation and selection of innovation development projects
• The study of cost and revenues: the business plan.
• The present net value, the internal rate of return, the payback period
• Risk analysis.

“Innovation management” (30 ore)
15 of lectures and 15 hours of project work.

Didactic methods

The contents of the course will be developed through lessons and exercises held in the classroom. There are two kinds of exercises: the ex-tempore, carried out in the classroom, in groups, on an assigned theme, and carried out within the lesson time; The strategic design exercise, developped inside the “Integrated design” workshop and illustrated by the students in examinations, and delivered during the exam. Test, using the Moodle platform.

Learning assessment procedures

The objective of the exam consists in verifying the achievement of the previously indicated training objectives. The exam takes place in an interview on the topics illustrated during the lessons and on the discussion of a Project work carried out by working groups. Will also be evaluated the works developed during the ex tempore held in the classroom during the year.

Reference texts

K. Best, Design Management - Managing Design Strategy, Process and Implementation, Ava Publishing, 2007
J., Stermole, F. Stermole, Economic Evaluation and Investment Decision Methods, Investment Evaluations Corporation, 14th Edition, March 2014.
K. Goffin, R. Mitchell, Innovation Management: Effective strategy and implementation, Palgrave, 3rd Edition 2017
P. Trott Innovation Management & New Product Development, Trans-Atlantic Publications, Inc., 5th Edition, 2011
Serope Kalpakjian, Steven R. Schmid, Manufacturing Engineering & Technology, Pearson, 7th edition, 2014.
L. Keeley, R. Pikkel, B. Quinn, H. Walters: Ten Types of Innovation: The Discipline of Building Breakthroughs, John Wiley & sons, 2013.
D. Santachiara, Download design, 24 Ore Cultura, 2012
D. Scodeller, Design as cultural heritage, numero monografico di MD Journal #8
D. Scodeller, Digital archives and primary sources: new historical and historiographical perspectives in design research? Three case histories: Gio Ponti, Vinicio Vianello and Vico Magistretti, in AIS/Design. Storia e Ricerche #10/2017