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Academic year
Didactic period
Primo Semestre

Training objectives

The course presents related educational and training objectives, aimed at transmitting skills for the economic evaluation of the product and the project. To this end, some crucial passages of the business economy will be examined, aimed at:
- present and analyze topics and contents related to the strategy and the theoretical and methodological perspectives on which the decision-making processes are based, based on the development of organizational excellence, innovative business and effective relationship with stakeholders and the environment in which the systems operate. 'enterprise;
- understand and interpret the characteristic elements and problems relating to the management of systems and business processes and the development of new products;
- create a wealth of analysis and assessment tools for the company, its competitive context, and the assessment of management results;
- provide concepts and tools to understand the processes and mechanisms through which the company creates value;
- understand the problems relating to the choices and management of the systems and of the management processes applied to the evaluation and audit paths (technical, industrial, commercial, administrative and financial);
The knowledge and understanding of these issues will provide the student with the opportunity to acquire useful skills to be able to enter the world of work with product development assessment skills. Furthermore, the student will be able to grasp the different aspects of integration between evaluation, product design, technological and production processes at technical offices, research and development departments, or in professional design and consultancy firms.
Knowledge will be acquired on the methodologies of planning, planning and management of the evaluation process that leads to conceive, integrate, and modify the offer of products in competitive and innovative companies.
The student will be able to demonstrate adequate knowledge and identify the main factors that lead to certain choices of launching new products based on business strategies and management choices ( budget / Business plan).
Skills will be provided to support design and design with aspects that use assessment methods and sectoral assessment related to commercial planning and strategic marketing to relate technical-design components, industrial production models and the ability to grasp emerging needs consumer and market.
At the end of the course, the students will be able to carry out an evaluation analysis based on the product business plan, identifying the elements that can create competitive advantage for the companies and consequently generate value.


There are no special prerequisites. Knowledge of the most common IT packages is appropriate. The aptitude for teamwork, critical discussion and discussion are very important elements for the course.

Course programme

We will highlight the crucial aspects of the strategic analysis with reference to the evaluation processes, and all the elements that support the decisive choices in the life cycle and the development of a new product or a redefinition of existing products. The thematic nucleuses that will be developed will be the following:
¿ the concept of value in the many possible readings: economic and market, social, territorial;
Impresa the business model of a company in its various components: business idea, technologies and organization, products and markets, business areas, competition analysis, globalization;
Competitivi competitive processes and leadership: economies of scale and optimal sizing, use of resources, strategic resources of knowledge and innovation, communication and brand, advantage and competitive analysis;
Crescita growth and development strategies based on product optimization and the ability to grasp the economic potential of a new or existing product (or product offer ranges).
A part of the module will be dedicated to developing case studies. In particular, some exercises will be carried out based on the use of managerial methodologies to support the evaluation process and strategic planning: for example PEST analysis and SWOT analysis.

A part of the course will address the study of different business realities through the analysis of key concepts related to:

- organizational choices
- management processes
- economic and financial management
-management and human resources
- marketing and promotion.

The analysis of these concepts will allow the student to understand how a company creates value and on what bases and variables to carry out product evaluations. The study of concrete business cases will offer important opportunities to understand the logic that govern the organizational set-ups and production choices of a company and that support its development. Furthermore, project work is foreseen, which will provide an opportunity to concretely experiment with logic, methods and evaluative managerial approaches in different business contexts. During project work, case studies and documents will be produced based on the methods learned: business plan, benchmarking projects, product cost analysis.

Didactic methods

Il corso mirerà ad integrare in maniera molto marcata la parte teorico metodologica e la parte empirica. Lezioni di didattica frontale verranno arricchite da studi e discussioni di casi aziendali, presentazioni in gruppi.

Learning assessment procedures

The objective of the exam consists in verifying the level of achievement of the training objectives and the learning outcomes previously indicated. The verification will consist of a written exam, consisting of open questions, aimed at assessing the level of knowledge of the topics covered during the course and questions related to case analysis and evaluation issues.
A part of the final result will be linked to the judgments on the group work produced within the course.

Reference texts

Reference texts:
U. Bertelè, Strategia, Milano, Egea, 2013.
M. Cavallo, Progettare e promuovere e-services, Milano, Angeli, 2016.
R. M. Grant, L'analisi strategica per le decisioni aziendali, Bologna, Il Mulino, 2016.

A. Tunisini, T. Pencarelli, L. Ferrucci, Economia e management delle imprese, Milano, Hoepli, 2014.
A. Russo, C. Vurro, Economia e Management delle imprese, Milano, McGraw Hill, 2018.
F. Antoldi, Economia e organizzazione aziendale, Milano, McGraw Hill, 2012.
R. N. Anthony, D. F. Hawkins, D. M. Macrì, K. A. Merchant, Sistemi di controllo, Analisi economiche per le decisioni aziendali, Milano, McGraw Hill, 2011.
Antonello Bove, Il Business Plan, Milano, Hoepli, 2012.
J.R. Bessant, J. Tidd, Imprenditorialità, Il Mulino, 2020.